lunes, 30 de noviembre de 2009

the essay from lady sanchez (the short story)

TACTIC

They say that once had a blind man sitting in a park, with a cap at his feet and a sign that, written in white chalk, said: "Please help, I'm blind." A creative advertising that passed before him, stopped and watched a few coins in his cap. Without asking permission he took the sign, he turned, took a chalk and wrote another announcement. He put the piece of wood on the feet of the blind man and left. In the afternoon the creative she passed the blind begging. Now his hat was full of notes and coins. The blind man recognized his footsteps asked if it was he who re-wrote his lineup and especially what it was what was written there. The publicist replied: - "Nothing that is not as true as your ad, but with other words."

He smiled and moved on. The blind man never knew, but his new sign read:
"WE ARE IN SPRING, Y. .. I CAN NOT SEE"
Changes tactics when something does not leave us, and see that it may be better that way.

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